What’s in the KC Projects PR Toolbox?

We all need a little help when it comes to managing our time, projects, schedules and tasks. It takes a village to make things happen (and I’m not just talking about the incredible team at KC Projects)! I’m talking about the tools we use to help us stay organized and on track.

With so many apps and programs available today, how do you know which ones are the right fit for you? It can take plenty of testing and trial runs, but KC Projects has found several that we couldn’t live without. Check out a few of our favorite tools and let us know what you think.


When your marketing strategy involves content creation, a tool like Grammarly can go a long way. Grammarly works as you write to catch mistakes and suggest improvements. It does a great job with grammar and stylistic errors. Grammarly has a browser extension that fixes mistakes, whether you’re writing in Gmail, LinkedIn or WordPress. It even keeps track of how many embarrassing errors it has saved you from publishing and delivers a weekly report.


Say hello to the modern-day AOL Instant Messenger. Working in public relations requires flexibility and collaboration with your team members. Slack allows us to do just that. With Slack, you’re able to create different channels to organize conversations, attach important files or send direct messages to each employee or intern. Plus, it’s much easier than shooting an email just to ask for a quick favor or answer a question. Once you go Slack, you’ll never go back.


Dropbox is an invaluable cloud service. You can back files up to the cloud, sync them between computers, and share them with our team. These features make it easy to access saved folders from anywhere. That’s not all it can do, though. Dropbox automatically creates backups of files and keeps a log of changes made, perfect for tracking progress on a project. Our Dropbox helps organize client photoshoots, graphic design files and important documents.

Microsoft OneNote

With multiple clients and social accounts to keep track of, sometimes there can be too many “tabs” open in your brain! That’s why we use OneNote, a digital note-taking app that allows our team to share meeting notes, documents and even attachments. It captures our ideas and organizes them across all devices, collecting them into labeled notebooks. Whether you’re in the office or on-the-go, OneNote automatically saves and synchronizes your thoughts and ideas so you can always pick up where you left off.


It always improves my mood when there’s music playing while we work! Subscription streaming services like Spotify let you choose from an unlimited library with millions of songs. The themed playlists are updated every day, and you can even create radio stations based on favorite artists, songs or albums. There’s also the Discover Weekly playlist, with new music generated based on your listening habits. Now playing: “Sign of the Times” by Harry Styles.

Are there any apps, tools or services you couldn’t live without? Let us know in the comments!

Daley Henson is a public relations intern at KC Projects PR in Birmingham, AL. This article originally appeared on the agency’s blog.

Why a Major in Public Relations is the Perfect Fit

Mad MenChoosing a major in college can be stressful. Having to make that one decision that defines your next four years and future career is overwhelming! However, the decision to major in public relations is one I will never regret.

As a freshman at Auburn University, I had never heard of public relations. I only knew what I was good at… writing, editing, event planning, and all things social! My college career began in marketing (not creative enough) and then interior design (too creative). My advisor finally suggested public relations, and I couldn’t be more thankful for that guidance.


While there are several required courses, the public relations major gives a variety of classes and elective to choose from. For example, I am able to take a Business Marketing class as well as a Writing for Television and Film class! Some of the required public relations courses include Journalism Fundamentals, Multimedia Writing for PR, Case Studies, PR Research and Style & Design.

Office SpaceThe coursework at Auburn University made me a better writer, stronger communicator, and a more effective event-planner. Through projects and presentations, I have learned how to work in a group setting and become comfortable speaking in front of an audience. Many classes have real-world clients involved, where you have the opportunity to conduct research or develop a campaign from start to finish for them. This class experience has given me great confidence in my public relations abilities, whether I’m in an internship or office position.


Auburn University requires every PR major to complete an internship before graduating. This requirement makes you more attractive to companies and helps broaden your horizons before a job search. The internship program must also prove that it actively strengthens a student’s PR skills. Therefore, the day to day intern work isn’t the typical coffee run and office work! Instead, PR students can learn and contribute to the workings of the organization.

Using MemesThe internship opportunities are truly endless, as every company needs an intermediary between the organization and its audience. It can be helpful to network with clients and begin building those relationships early. Internships can also help you to discover more about your interests. Through my own summer internship at a creative agency, I had the opportunity to work with multiple clients on event planning, press releases, websites, graphic design, and so much more. It helped me realize just how much I loved working with social media and digital content strategy!


One of the best things about the public relations major are the endless job opportunities available. Public relations is a versatile major, with skills that benefit in a variety of industries. Entertainment, athletics, fashion, healthcare, politics and non-profit organizations all utilize PR practitioners. A career in PR definitely doesn’t put you in a box!

Public relations is for the creative, the entrepreneur, the leader, the innovator, the writer, the communicator, the social media savvy, the designer, the problem-solver, the analyst, the researcher, the curious, and the driven.

Many public relations graduates choose to work with either a firm (such as an advertising agency) or go into corporate or “in-house,” which is investing in one client over time. Both avenues of work have their own pros and cons, and I’m still not 100% certain which course I will take in the future.

Public Relations

Public relations practitioners can easily become event planners, media relations experts, marketers or social media managers. Any job that requires strong writing skills and relationship-building would fit perfectly. From an advertising agency to a Fortune 500 company, your PR major is what you make of it!

Does a major in public relations interest you? Visit Auburn’s College of Liberal Arts website to learn more.

5 Social Media Skills to Have on Your Resume

Social media coffee mug

It’s crazy to think that 10 years ago, my dream job in social media management simply didn’t exist. Now, the lines separating public relations, marketing, advertising and customer service are all blurred together in the growing world of social media. So whether you’re looking for an internship or job opening, social media skills are guaranteed to be a part of the job description!

Here are five skills you’ll need before applying to a dream job:

1. Writing skills

Writing skills are essential for social media, as status updates, tweets and blog posts are all created through words. In my journalism classes, I lost major points off from each typo in my assignments. I quickly learned to keep my copy clean! Social media platforms are even more unforgiving, and social media managers must become experienced writers, editors, and proofreaders to avoid an embarrassing mistake. An awesome tool for this is Grammarly, which helps correct copy as you are writing it.

2. Social Media Savvy

It might go without saying, but you should have a familiarity with multiple social media platforms. This familiarity goes beyond just Facebook, Twitter, Pinterest, YouTube, etc. New tools and channels emerge every day, and millennials are often expected to be ahead of the curve with this technology. Take some time to research the latest trends, like live streaming videos or relevant memes, and investigate how they could integrate with the rest of your marketing mix.

3. Clear Communication

You will always need to be a clear and concise communicator, no matter the situation. This skill will come in handy whether you’re talking to a journalist in a crisis communications scenario or simply getting feedback through a focus group. Public relations often calls for a special appearance or presentation, so you’ll need to sharpen your public speaking skills and prep for an audience.

4.  Critical Thinking

The challenge is to understand what content is best suited for which channels. Then, you should be able to craft posts that are effective for each specific platform. What follows is the ability to analyze the results of your efforts. For example, you should be able to determine the times that posts get the best engagement, whether your followers like videos more than photos, etc. Each platform has its own analytics tools, but there also third-party options like Google Analytics. These tools can give you valuable data and quantify your results.

5. Creativity

While writing is a major part of the job, the ability to create visual content is just as important. To stand out in the crowd, you need to create a compelling and powerful visual brand across all your social channels. Videographers, photographers and graphic designers are all having their 15 minutes of fame right now! However, anyone can create beautiful graphics in the internet age. For beginners, Canva is a simple design tool that’s much less intimidating (and less expensive) than the Adobe Creative Suite.