What’s in the KC Projects PR Toolbox?

We all need a little help when it comes to managing our time, projects, schedules and tasks. It takes a village to make things happen (and I’m not just talking about the incredible team at KC Projects)! I’m talking about the tools we use to help us stay organized and on track.

With so many apps and programs available today, how do you know which ones are the right fit for you? It can take plenty of testing and trial runs, but KC Projects has found several that we couldn’t live without. Check out a few of our favorite tools and let us know what you think.

Grammarly

When your marketing strategy involves content creation, a tool like Grammarly can go a long way. Grammarly works as you write to catch mistakes and suggest improvements. It does a great job with grammar and stylistic errors. Grammarly has a browser extension that fixes mistakes, whether you’re writing in Gmail, LinkedIn or WordPress. It even keeps track of how many embarrassing errors it has saved you from publishing and delivers a weekly report.

Slack

Say hello to the modern-day AOL Instant Messenger. Working in public relations requires flexibility and collaboration with your team members. Slack allows us to do just that. With Slack, you’re able to create different channels to organize conversations, attach important files or send direct messages to each employee or intern. Plus, it’s much easier than shooting an email just to ask for a quick favor or answer a question. Once you go Slack, you’ll never go back.

Dropbox

Dropbox is an invaluable cloud service. You can back files up to the cloud, sync them between computers, and share them with our team. These features make it easy to access saved folders from anywhere. That’s not all it can do, though. Dropbox automatically creates backups of files and keeps a log of changes made, perfect for tracking progress on a project. Our Dropbox helps organize client photoshoots, graphic design files and important documents.

Microsoft OneNote

With multiple clients and social accounts to keep track of, sometimes there can be too many “tabs” open in your brain! That’s why we use OneNote, a digital note-taking app that allows our team to share meeting notes, documents and even attachments. It captures our ideas and organizes them across all devices, collecting them into labeled notebooks. Whether you’re in the office or on-the-go, OneNote automatically saves and synchronizes your thoughts and ideas so you can always pick up where you left off.

Spotify

It always improves my mood when there’s music playing while we work! Subscription streaming services like Spotify let you choose from an unlimited library with millions of songs. The themed playlists are updated every day, and you can even create radio stations based on favorite artists, songs or albums. There’s also the Discover Weekly playlist, with new music generated based on your listening habits. Now playing: “Sign of the Times” by Harry Styles.

Are there any apps, tools or services you couldn’t live without? Let us know in the comments!


Daley Henson is a public relations intern at KC Projects PR in Birmingham, AL. This article originally appeared on the agency’s blog.

Case Study: Urban Decay Razor Sharp Eyeliner

Urban Decay Razor Sharp EyelinerUrban Decay is a cosmetics company known for their edgy, cruelty-free products. Their brand motto is even “beauty with an edge.” However, that edge might be too sharp for some, as a recent social media post on Twitter appeared to glorify cutting and self-harm.

Founded in January of 1996 by Sandy Lerner and Pat Holmes, Urban Decay’s original tagline was “does pink make you puke?” They rebelled against typical cosmetic ideals, producing alternative eyeshadows with names like Acid Rain, Smog, Roach, and Oil Slick.

In their brand statement, Urban Decay encourages customers to “go from a pixie to a vixen, from a rock star to a starlet. Be who you want to be today, just don’t be average. Urban Decay is beauty with an edge. It is feminine, dangerous, and fun.. appealing to celebrities, rock stars and anyone who relishes her individuality and dares to express it.” This statement deeply resonates with their target audience of young adults looking for an alternative cosmetic line.

Urban Decay quickly became known for their products like Perversion mascara or Vice lipsticks shaped like bullets. Their infamous line of Naked eyeshadow palettes caused a stir upon release in 2010. The release of a new product in August 2016, Razor Sharp Liquid eyeliner, was just as heavily anticipated.

The post

Social Media PostTo promote this new eyeliner, Urban Decay created a post on the social media platform Twitter that asked, “Ready for some razor sharp swatches, UDers?” It featured an image of a forearm with carefully drawn, thin and straight lines of eyeliner across it.

This practice of swatching makeup is a common trick in the makeup and beauty world. Beauty bloggers and brands frequently employ this visual to present products as they might appear on your skin. However, the phrase “razor sharp” next to thin lines across a wrist suggested self-harm, also known as cutting, to many Urban Decay Twitter followers.

The negative reaction was instantaneous, with many followers tweeting back their disgust at the potentially triggering image. The post remained live on social media for at least 12 hours, and generated plenty of outrage as well as support for the edgy cosmetics brand.

Social Media Reaction

Social Media Reaction

The response

Urban Decay finally responded with a quick follow-up tweet, explaining to their followers that they swatched on the inner arm “to show texture and shades. We didn’t intend to reference self-harm as the product is named Razor Sharp Eyeliner.” This explanation did not placate followers that believed that the company was mocking or glorifying self-harm. Urban Decay deleted the offending tweet later in the day.

Urban Decay Response

The Centers for Disease Control and Prevention warns that that self-harm is a major risk factor for suicide. Between one-third and one-half of U.S. teens have engaged in some sort of self-injury, mostly through cutting and burning. Another shocking statistic is that 70% of teens have made at least one suicide attempt.

Given their target demographic of young adults, Urban Decay’s ignorance of self-harm and suicidal tendencies was shocking to many customers and definitely eye-opening for their digital media and PR departments.

Birmingham Fashion Week: Social Media Release Example

Social Media Release Example

*This is a social media release for a university course. This is not an official release from Birmingham Fashion Week.*

PITCH

The Magic City is preparing for its most fashionable week of the year with internationally-renowned designers like Tibi and Kendra Scott coming to town. Birmingham Fashion Week kicks off on August 25 with runway shows held at the Boutwell Auditorium.

This year’s schedule has runway shows each night August 25-29 and promises couture fashion collections seen in New York. Local boutiques, make-up artists and hairstylists are all participating. A panel of both local and national celebrities will be judging competitions.

Background

Birmingham Fashion Week was founded on the ideals of bringing unity to our community through fashion. Known as the most stylish week of the year, BFW gathers fashionistas of all ages to celebrate and support the future of Southern fashion. It hosts prominent labels and internationally renowned designers, as well as local boutiques. BFW has been recognized by local, regional, and national press for bringing in acclaimed designers like Tibi, Show Me Your MuMu, Rebecca Taylor and more. With over 500 volunteers working behind the scenes, our runway showcases the incredible work of emerging make-up artists, hair stylists, photographers and models. BFW has now become a hub for Southern fashion, encouraging locals and visitors alike to visit and explore the creative talents in Birmingham, Alabama.

Misson

“To create an atmosphere that not only positively influences the local economy, but advances the persona of the Southern fashion industry while setting the stage for future generations.”

Facts
  • Birmingham Fashion Week begins on August 25 and will hold runway shows each night until the finale on August 29.
  • The events will take place in the Boutwell Auditorium in Birmingham, Alabama at 5 p.m. each night.
  • Professional brands such as Rails, Charles Ellis, Alice & Trixie and Heidi Elnora will present their fall collections.
  • Tickets will be sold online, with week-long packages and single night tickets available starting at $25.
Quotes
  • “Every year has been amazing, and as the events grow, we try to make everything bigger and better. We’ve been able to add some great new features and surprises this year, and the talent that we have this is far more recognizable.” – Heidi Elnora, Designer and Co-Founder of BFW
  • “When we started this event, we did it because there was so much talent in Birmingham that flew under the radar. BFW provides a platform for local creatives that go unnoticed. Artists are given an opportunity to showcase their talents here.” – Jeana Lee Thompson, Co-Founder of BFW

GRAPHICS

Birmingham Fashion Week Logo
Birmingham Fashion Week Finale

 

 

 

Video


Video: Auburn Family

 

Contacts

Krista Conlin Robinson, Publicist and President of KC Projects PR: krista@KCProjects.net

Brailyn Hardy, PR & Brand Coordinator: brailyn@KCProjects.net

 

Links

Website: https://www.bhamfashionweek.com

Facebook: https://www.facebook.com/bhamfashionweek

Twitter: https://www.twitter.com/bhamfashweek

Instagram: https://www.instagram.com/bhamfashionweek

A Reflection on Social Media and PR

As my time at Auburn University comes to an end, I can look back at my coursework and reflect on what I have learned throughout the spring semester. One class, PRCM 3280 (Social Media and PR), definitely stood out.

If you’re a public relations student at Auburn, I absolutely recommend taking the Social Media and PR class. In this digital age, a knowledge of social media and content management is vital for a career as a PR practitioner.

Millennials may think they “get” social media… how hard can it be to tweet, anyway? As digital natives, we assume our peers can handle their own online. But good social media management is the difference between:

  1. Throwing content into the void and hoping for the best, versus…
  2. Knowing that content is reaching and engaging your audience!

Plus, this Social Media and PR class was far from a simple lecture format. Instead, it has improved my writing, increased my Twitter engagement and given me valuable experience working with real-world clients.


increased Twitter ENGAGEMENT

Twitter is one of the staple social media sites that many public relations practitioners incorporate into their social media strategy. This course required three organic tweets each week, plus responses to three classmate’s posts.

I’ve always enjoyed Twitter, but used it mainly as a source of breaking news, funny memes or interesting articles. Thanks to this class, I have learned to manage my Twitter account like a media professional. Our class hashtag quickly became a wonderful source for public relations posts, case study examples and social media tips.

I’m no longer required to tweet on a weekly basis, but will do my best to continue the conversation online with classmates and the multiple social media influencers I’ve interacted with over the course of this class.

Refined writing skills

In addition to our tweets, I wrote a weekly blog post about different topics in social media. This assignment was definitely my favorite since I already enjoy reading, writing and researching about these topics in my free time!

However, this kind of writing is distinctive. In the past, my articles were written for journalism courses and focused on interviews. On this blog, I create content that shares social media knowledge while incorporating relevant research.

This opportunity refined my writing skills and served as an introduction to the world of blogging, whether as a private citizen or corporate entity. It also gave me confidence working with content management systems like WordPress.

Real-world experience

This semester, our class teamed up with Auburn’s School of Communication and Journalism to help improve their presence and engagement on social media.

During the semester, my group and I did both secondary and primary research as well as conducted a communication audit in order to better understand CMJN’s current social media practices. We also worked together in forming a strategic plan to increase their reach and better engage their target audience.

This was a great learning experience for our group since it allowed us to apply what we learned in class to a real-world client. My group has created a full report and will present to CMJN’s social media managers by the end of the semester.

This final project and presentation combined all the strategies that we have learned throughout our Social Media and PR course. This wasn’t the first time I have collaborated within a group to create a successful campaign for clients, and it definitely won’t be the last.


In conclusion, I believe public relations practitioners must embrace the digital age or get left behind by their competitors. Social media is here to stay! Armed with a Hootsuite Certification, I’m more confident than ever to work within the ever-changing world of social media marketing and management.

Finally, I want to give a shout-out to our professor, Dr. Sisson. From PR Fundamentals class to Social Media and PR, you’ve been such an influence on my education and future career. Thank you so much for your constant support moving into this next chapter of life!

For the last time, #Sisson3280.

5 Social Media Skills to Have on Your Resume

Social media coffee mug

It’s crazy to think that 10 years ago, my dream job in social media management simply didn’t exist. Now, the lines separating public relations, marketing, advertising and customer service are all blurred together in the growing world of social media. So whether you’re looking for an internship or job opening, social media skills are guaranteed to be a part of the job description!

Here are five skills you’ll need before applying to a dream job:

1. Writing skills

Writing skills are essential for social media, as status updates, tweets and blog posts are all created through words. In my journalism classes, I lost major points off from each typo in my assignments. I quickly learned to keep my copy clean! Social media platforms are even more unforgiving, and social media managers must become experienced writers, editors, and proofreaders to avoid an embarrassing mistake. An awesome tool for this is Grammarly, which helps correct copy as you are writing it.

2. Social Media Savvy

It might go without saying, but you should have a familiarity with multiple social media platforms. This familiarity goes beyond just Facebook, Twitter, Pinterest, YouTube, etc. New tools and channels emerge every day, and millennials are often expected to be ahead of the curve with this technology. Take some time to research the latest trends, like live streaming videos or relevant memes, and investigate how they could integrate with the rest of your marketing mix.

3. Clear Communication

You will always need to be a clear and concise communicator, no matter the situation. This skill will come in handy whether you’re talking to a journalist in a crisis communications scenario or simply getting feedback through a focus group. Public relations often calls for a special appearance or presentation, so you’ll need to sharpen your public speaking skills and prep for an audience.

4.  Critical Thinking

The challenge is to understand what content is best suited for which channels. Then, you should be able to craft posts that are effective for each specific platform. What follows is the ability to analyze the results of your efforts. For example, you should be able to determine the times that posts get the best engagement, whether your followers like videos more than photos, etc. Each platform has its own analytics tools, but there also third-party options like Google Analytics. These tools can give you valuable data and quantify your results.

5. Creativity

While writing is a major part of the job, the ability to create visual content is just as important. To stand out in the crowd, you need to create a compelling and powerful visual brand across all your social channels. Videographers, photographers and graphic designers are all having their 15 minutes of fame right now! However, anyone can create beautiful graphics in the internet age. For beginners, Canva is a simple design tool that’s much less intimidating (and less expensive) than the Adobe Creative Suite.

Snapchat: How to Use It for Your Business

Snapchat Discover Publishers

Snapchat reaches 41 percent of all 18 to 34 year-olds in the United States on a daily basis. If that statistic doesn’t surprise you, you might be more impressed to learn that half of all new users signing up for Snapchat are over the age of 25.

Given the app’s insane popularity, it’s hard to believe it launched just six years ago. Over 150 million people now use Snapchat to watch 10 billion videos every day. For those who are social media savvy, that’s 10 billion daily opportunities to build greater awareness of your brand!

Plus, 71% of Snapchat’s users in the United States fall into the 18 to 34 age range. Even if your audience doesn’t fall into that demographic, Snapchat is becoming a vital part of consumer marketing strategies. Here are a few ways you can use Snapchat to delight your audience and grow brand awareness.

Invite Your Audience In

People love to get a look behind the scenes at their favorite brands. Snapchat allows you to give exclusive content that’s more intimate than any other social media app. Whether it’s through Snaps of employees on the job, company outings or an office tour, Snapchat allows followers to see how your culture differentiates from the competition. Seeing employees enjoying their jobs and engaging in fun activities can make a customer feel as though they’re part of the team too.

This function can also be used to give a quick yet effective product demonstration or a sneak peek of what’s yet to come. And because Snapchat offers an immersive video experience, taking followers behind the curtain can be even more impactful than through a simple Tweet or Instagram photo.

 Take Advantage of GeoFilters

You can have a lot of fun with the platform’s native tools and features by adding face-swapping filters, text or even Bitmojis. Geofilters have proven to be a highly effective method for increasing brand awareness. When Snapchatters in your chosen location take a Snap, they’ll be able to select your Geofilter graphic and overlay it on their Snap.

If your company is offering something exciting, an On-Demand Geofilter makes it easy to connect your brand to something Snap-worthy. An excellent way to use this feature is by creating a Geofilter for popular local events. This $5 investment can quickly expand your audience reach and increase word-of-mouth advertising.

Tell a Story on your Story

Finally, some of the most entertaining Snap Stories are those that create a narrative. Show off your storytelling by crafting an exciting episode. If users can see this structure in your posts, they’re more likely to spend time watching them. You can keep it simple with something like a day in the life of an employee, or even give your intern a top-secret mission told through “self-destructing” Snaps! Whatever you decide, make sure it fits with your brand image and keeps users engaged through compelling storytelling.

Many companies are still feeling out their Snapchat identity, but this unique tool offers a way to interact with consumers like never before. So if your business hasn’t already invested resources into this app, there’s no better time than now! Expand your brand name and step up your Snapchat game.

My Hootsuite Platform Certification Experience

Hootsuite Infographic

I am thrilled to say that I am now Hootsuite Certified! My Social Media class was required to become Hootsuite Platform Certified this semester. This has been one of my favorite things about the course.

I was fortunate to have worked with Hootsuite as the Director of Public Relations for Auburn Panhellenic. This position required me to post once a day on Facebook, Instagram and Twitter. Planning out content using Hootsuite made my job much easier.

where i use it

What I love most about this platform is the ability to schedule posts in advance. This saves time and keep my day from being interrupted. Hootsuite even helps me set up different social streams to track relevant content. It also allows me to schedule Facebook posts or save drafts.

In contrast, the Tweetdeck dashboard only allows the user to post or schedule using Twitter. Hootsuite gives control over multiple accounts on multiple channels. However, users don’t yet have the ability to automatically post on Instagram.

Hootsuite Features

Although I knew the basics before taking this course, I learned more about specific marketing and customer service features during the certification process:

  • Reply seamlessly to FAQs with approved drafts
  • Avoid duplicate responses by assigning messages
  • Target messages by location or demographic profile
  • Track efficiency through inquiry response times

In conclusion, I would absolutely recommend becoming certified before entering the workforce. I already know this social media management platform will be incredibly useful to me in a public relations career.

If you would like to learn more about what you can get with this Platform Certification, check out my infographic!

A Beginner’s Guide to Blogging

To blog or not to blog?

As I set up this blog for a class (shout-out to #Sisson3280), it struck me how easy it was to create. Carving out your own little corner of the internet can be a piece of cake. It’s writing the perfect post that takes work!

I’m not the only one to realize this. Personal blogs are a dime a dozen in these tech-savvy times. It’s even become the norm for brands, from Disney to Dodge, to create their own corporate blogs that give us a peek behind the curtain.

Blogging is definitely a skill that’s here to stay. Here are my tips and tricks for a blog that breaks the mold:

Take a risk.

Research what’s out of your comfort zone, or take the opportunity to dive deep into an unknown topic. Every time you hit “publish,” that’s another chance to show what you know (or what you’re learning about)!

K.I.S.S. Keep it simple, stupid.

This principle isn’t just for design. Short sentences that are easy to read work best in a post. Don’t make your blog more complicated than it needs to be.

Consistency is key.

Consistency keeps readers coming back to your blog. The timing of posts should be consistent as well. If it hasn’t been updated since 2010, it’s time to restart.

Find your voice.

Let your personality shine through your words! Give your brand a cohesive tone and message by the language you choose. Remember, a formal company ≠ casual blog.

Sharing is caring.

Make it as easy as possible for readers to share and subscribe to your posts. Adding social links or an RSS feed is simple, especially through WordPress plugins. After all, a blog without readers is just a diary!

 

The 10 Best Brands on Social Media

  1. Coca-Cola

    Coca-Cola is one of the most-recognizable brands in the world, so it’s almost unfair to compare them to any other. Coca-Cola still sets an example with impressive social media presence across all platforms. They use different tactics on each channel, but maintain a cohesive brand message. Coca-Cola also engages their followers through social media. The brand’s personality directly reflects their target audience: young people who value fun, friendship and sports. That’s why their integrated marketing campaign, “Share A Coke,” became so popular worldwide. It’s happy, refreshing and all about sharing good times.

  2. GoPro

    GoPro’s social media strategy hinges on user-generated content. The brand makes it easy for anyone—amateurs, professionals, athletes, families or friends—to submit photos and videos captured using their GoPro cameras. This not only makes for great content to share on social media, but it also shows off their product in action. Customers are excited to see their pictures feature in GoPro’s Instagram “Photo of the day” series. By putting their customers at the center of social content and harnessing the power of user-generated content, GoPro can easily produce amazing posts.

  3. Denny’s

    Denny’s social media presence is … interesting. “America’s Diner” is perfectly content to say whatever it likes on social media, even when it doesn’t relate to its products. The company’s social media posts are often silly and never sound as if there was any corporate planning or oversight involved—which is most likely what resonates with the younger audiences, making Denny’s a fan favorite for the younger generation. They do a great job reaching this younger demographic by keeping it a little weird.

  4. Red Bull

    Red Bull was one of the first brands to fully embrace its role as a content publisher. The energy drink brand that’s all about music, racing and extreme sports often focuses on selling this lifestyle. The concept that Red Bull ‘gives you wings’ is reflected in all the action-packed images they use on social media, as well as the death-defying stunts captured on video. A recent PR stunt called “Stratos” saw Felix Baumgartner jump from space and freefall for 23 miles until he parachuted onto the ground.

  5. spotify

    Spotify’s innovations in social media are driven by the belief that music is social. The music streaming service relies on tools like Facebook and Twitter, and allows users to link their accounts to easily share their taste in music with friends or followers. Spotify also uses their data to make content smarter and more social. They’ve been using data to create more personal, listening experience for years now, generating custom playlists and rolling out their annual Year in Music. In 2016, Spotify also crunched user data to playfully highlight some of the more bizarre user habits. This campaign has spread like wildfire through social media, and inspired another series in 2017 mocking silly playlist names.

  6. Netflix

    It may be because Netflix has a excess of data on its users, but it seems like the company really understands who its social audience is. Whether it’s a famous quote from one of its available titles, or a gif that summarizes how most of us feel about the video streaming site, Netflix continues to create content that resonates with users. Netflix knows how to turn its own streaming content into promotional assets that not only resonate with their audience, but perfectly showcase what’s now available on their site.

  7. Dove

    In an age of social media sass, Dove’s steady and impactful social message stands out as marketing that’s more than just marketing. Dove’s Self Esteem Project has encompassed various campaigns, from #nolikesneeded to #speakbeautiful. Dove has a beautiful goal when it comes to social media. As read from the company’s Twitter bio, “Dove is committed to helping women realize their beauty potential by creating products that deliver real care.” That’s not just a nice tagline, either–Dove is constantly creating content aimed at making women truly feel good about themselves. Dove truly understands the meaning of beauty – and it comes from within.

  8. Kate Spade

    In L2’s Digital IQ Index, which ranks fashion brands according to their website, digital marketing and social media awareness, Kate Spade beats well-known global luxury brands such as Gucci, Hermes and Chanel. Most of their tweets, posts and pins aren’t even of products you can buy on KateSpade.com. But the non-promotional updates help build customer loyalty and understand the message the brand wants to convey. “The shortest answer is that we really wanted to engage with our girl. Of course commerce is important, but it’s not only about commerce. Engagement drives commerce. The more engaged a girl is with the brand, the more valuable she is to us,” said Kate Spade CEO Craig Leavitt.

  9. Old Spice

    The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. One of the writers behind the Old Spice campaign Jason Bagley said. “No one expects to ask a question and then be responded to. I think that’s where we broke through.” The marketing team responded personally to tweets with custom YouTube videos, this both surprised and amazed the global audience. The genius of the campaign was that users could submit questions to the Old Spice man and, within minutes, watch a video response to their question.

  10. Oreo

    If you follow Oreo on social media, then the brand’s addition to this list should come as no surprise to you. Oreo must have an entire crew of designers on standby because it’s constantly churning out fresh, relevant content on its social sites. One of the brand’s best campaigns played out during Halloween of 2013, when Oreo created a Vine video series spoofing classic horror films featuring cookies. Oreo creates fantastic content that’s relevant to topical events.

The Best Social Media Channel for Your Content

Facebook

Pros: Facebook is a true leader as the largest and most active social network in existence. It’s an easy place for a business to get started, and allows for the best possible demographic targeting. It’s also a great platform for running contests and competitions.

Cons: Facebook has become a pay-to-play network and is one of the most competitive platforms to advertise on. Page owners are subject to the whims of the algorithm, and have no guarantee that their content will appear on user timelines. It’s also declining in use among teens and millennials.

Instagram

Pros: Instagram has been a rising star in social media. This visually pleasing network has higher engagement than Facebook and is the go-to platform for teens and millennials. Instagram allows for creativity while still providing a good structure for beginners. It can also track posts using hashtags like Twitter.

Cons: Instagram is more about branding than selling. It also needs strategic visual content. If you don’t have the talent for photos, Instagram probably isn’t the right platform for you! Sharing photos must be done from mobile devices, and the new sorting algorithm could affect the future performance of posts.

Twitter

Pros: Twitter is the ideal channel for news, announcements, product launches, trending topics and quick bites of punchy content. Engagement revolves around conversation. It’s a great customer service tool when used to respond to customer complaints or questions. Twitter’s value also lies in its ability for posts to go viral using trending hashtags. It’s now evolving into a top real-time news source.

Cons: Twitter doesn’t give you much wiggle room to get a message out to your followers with its 140 character limit. If you’re targeting an older population, then the people you’ll want to do business with probably aren’t engaged here. It’s also much more difficult to target users based on their behaviors and interests.

Pinterest

Pros: This strong visual branding tool generates direct sales with the help of its “buy-now” button. Pinterest is perfect for promoting products, from clothing and furniture to wedding cakes and gift ideas. Almost 70 percent of Pinterest users are female, but it’s catching on with men too. Well-curated content can easily be shared and viewed by millions.

Cons: Curating the best content onto virtual bulletin boards can be time-consuming and easily overwhelming on this platform. It’s definitely not the best place to target men, and it takes a strong visual appeal to see results. Only use this channel if you have great images to share!

YouTube

Pros: YouTube has a huge audience as the second most popular search engine. It reaches 81 percent of all Internet users! This platform is perfect for ‘how-to’ tutorials or demonstrations. Advertising is cheap, and you can easily create a brand channel to host videos. YouTube is now owned by Google, so videos are much more likely to appear in search engine results.

Cons: Video production can be expensive and time consuming. While videos can certainly be entertaining and informative, they also need to be high quality to attract an audience. Older visitors tend to spend less time on the site.